My Services
Content might not end up on the balance sheet, but it powers every digital touchpoint in your target customer’s experience. I’m here to help you craft a captivating, human-focused story surrounding your service, product, and brand, as well as an accompanying strategy to support it. Marry the vision, date the strategy!
Marketing Strategy
Go-to-market strategies and brand building involve a healthy mix of creativity and research. Here’s what I can help you do:
Objective planning and goal setting
Audience research and market analysis
Value proposition development
Distribution channels and resource planning
Post-mortem analysis and case study development
Content Strategy
Having something new and insightful to say every day that cuts through the noise is no small feat. The right people will follow you simply because they can resonate with you, so I’m here to help you:
Editorial calendar creation: right message, right channel, right time
A/B testing content approaches before distributing at scale
Project/Campaign Management
As an experienced project manager, I’ve worked with cross-functional, internationally based teams to manage internal and partner campaigns ($30-$100k budgets):
Creative conception/ideation phase
Briefing and implementation across owned media channels (paid and organic)
KPI and post-campaign reporting
Copywriting
Crafting words that resonate with different audiences, bearing in mind the tone of voice and the psychology behind language isn’t easy. Let me help you craft irresistible subject lines, buzz-worthy blogs, and witty social content!
Short form: social media, GDN, web banners, videos, UX/UI
Long-form: email, SEO, SEM, blogs, press releases, print materials
AI copywriting
Search Engine Optimization
Interesting content matters, but make it easier for customers to find it by optimizing your web pages. I’ll help you audit your current website and see what basic technical improvements can be made to boost your web traffic and conversions.
Keyword research for meta description and subheadings
Alt image texts and schema markups, URL naming conventions
Email & Social Media Marketing
While often dumped on the most junior member of a team, email and social take creativity, technical skill, an understanding of consumer psychology, and strategy. I’ll help you move beyond random tactical acts of content and funnel your audience through a stream of consistent, impactful content that highly converts:
Audience segmentation (i.e. actively engaged target groups, follower demographics)
Maintaining brand and sender reputation
Marketing automation (i.e. post-purchase experiences, nurture campaigns, re-engaging cold leads)
